The team won over 620 groups formed of 1500 students from all Italian universities that competed for this year's Award.
Tor Vergata's Master in Economics and Communication Management won the 34th edition of the 2022 SIM Italian University Marketing Award (Premio Marketing per l'Università) in its category, with the proposal of a marketing plan on the "Ferrarelle case".
A huge milestone for the Master in Marketing and Communication, who is not new to such results having already won various awards in its twenty-one-year history.
The winning team presented its work during the awards event that took place in the Congress Hall of the Faculty of Communication Sciences of the La Sapienza University of Rome, and is composed of:
Veronica Colantuono, Lucia Giangiacomo and Claudia Teloni.
An all-round success for our School of Economics. In fact, two groups were also awarded in the Master's Degree Courses which reached 11 * and 15 * place. The group composed by Flaminia Greco, Giorgia Abbondanza and Jacopo De Rinaldis and the trio formed by Rebecca Tänzer, Jana and Fabienne, Lichtschlag Pia Weissinger.
Congratulations to our girls from the Masters and to the boys from the Master's Degree Courses who, with creativity and hard work, have achieved such a coveted result that is a good omen for their professional career.
A special thanks to Professor Simonetta Pattuglia, Professor of Marketing and Director of the Master and to Dr. Sara Amoroso, Phd in Business Management, who led the winning group by providing important feedback and observations, fundamental for the improvement of this winning project.